Allocation
$0M
V6 Floor Y1
$0.00M
V6 Floor Y5
$0.00M
V4 Ceiling Y5
$0M
TAM
$47B+
About Outpost Media
Outpost Media is a cannabis-first multi-channel media network operating under The Session Media LLC. With 9 channels, 32 planned shows, and 3 VTuber characters, it creates the social proof and content flywheel that drives awareness for all BHC entities.
The Opportunity
Cannabis media is fragmented and underserved. With legalization accelerating across the US, there is a massive gap for professional, multi-channel cannabis content. Outpost Media fills this gap with studio-as-a-service from THE BARN and AI-powered content production.
Competitive Advantages
9 channels covering cannabis, culture, adventure, gaming
3 VTuber characters for 24/7 AI-powered content
Studio-as-a-Service from THE BARN
Content feeds all 13 entities simultaneously
AI-first production pipeline reduces costs 80%
Comparable Companies
Market validation from industry peers
Barstool Sports
$550M acquisition by Penn
Complex Networks
$300M acquisition by BuzzFeed
HomeSlice Group (SD)
Multi-brand media, regional
Flywheel Connection
Outpost Media documents everything BHC does, creating social proof that attracts investors, talent, and customers. Content feeds all entities — GrowWise Academy educates operators, Build in Public attracts tech talent, Hometown drives Settle the West applications.