THE CULT Events LLC
Cannabis + Tech + Culture Convention & Event Planning
Allocation
Included in Seed Foundation
V6 Floor Y1
$0K
V6 Floor Y5
$0.00M
V4 Ceiling Y5
$0M
TAM
$0B
About THE CULT
THE CULT Events LLC is an event planning company running the annual cannabis+tech+culture convention plus year-round corporate retreats, investor dinners, weddings, and Demo Days on the Grow Campus. Think SXSW meets cannabis meets rural America — combining business, education, and culture in the Black Hills.
The Opportunity
The global events market is $15B. Cannabis events are either trade shows (boring) or festivals (unserious). THE CULT fills the gap with a curated convergence that combines business, education, and culture in one of America's most iconic landscapes.
Market Opportunity
$15B
Total addressable market
Competitive Advantages
Black Hills as destination — Sturgis proves $800M event demand
Year-round event planning: weddings, retreats, investor dinners
Combines business + culture unlike pure trade shows
Feeds every BHC entity with leads, content, partnerships
THE OP provides food, THE CULT manages booking — shared campus synergy
Comparable Companies
Market validation from industry peers
SXSW
$350M+ annual economic impact
MJBizCon
35,000+ attendees, $50M+ revenue
Sturgis Rally (local)
$800M annual impact
Flywheel Connection
THE CULT is both the annual convergence point and year-round event engine. Convention attendees become GrowWise customers, Outpost Media content, Settle the West relocators, and Auric Labs applicants. Year-round events (weddings, retreats, dinners) generate steady revenue between conventions.
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