VideoVideo
The Grow Campus
Virtual tour of the 15-acre Grow Campus, the 13-entity ecosystem, and the founder's strategic moat.
~10 min
The Grow Campus
Transcript: The Grow Campus
So what do you get when you take 15 acres
in the heart of rural South Dakota,
add in nearly $2 million of personal cash,
and then pour the power of AI all over it?
Well, you get this, the grow campus.
It's a pretty radical experiment, really,
to see if technology can actually help rebuild
the American Heartland.
So come on, let's take a look around.
This one sentence from the founder, Luke Alvarez,
it really tells you just about everything you need to know.
This isn't some pie in the sky idea
backed by venture capital.
No, this is the project built on pure personal conviction.
The founder put his own skin in the game from day one.
He's not just pitching you an idea.
He's already built the darn thing.
And that really gets us to the big kind of crazy question
that's driving this entire project.
You see, it's about so much more than just one campus
in South Dakota.
The real goal here is to create a blueprint,
a model that pretty much any small town in America
could follow.
So the question isn't just can it work here.
It's can this actually save rural America?
OK, so to answer that, we've got to go
from the big idea to the physical reality.
Let's start our tour right here on the ground
at this 15-acre launch pad in the Black Hills.
Let's see what's actually been built.
You know, you can just forget about blueprints
and future plans for a second.
This is what is on the ground operating right now.
That big barn you see, that's not just a building.
It's the headquarters for seven active companies.
There's a fully professional media studio,
a community cafe that's already a local hotspot.
And yeah, even housing for interns,
the entire core infrastructure is built, paid for, and running.
And here it is.
This is one of the project's biggest superpowers.
The whole 15-acre campus, it's owned, free, and clear.
There are no bank loans breathing down their neck,
no mortgage payments to make.
And that kind of financial freedom,
it means they can take big risks, they can pivot fast,
and they can focus 100% on the long-term vision,
not just on paying back debt.
So who's the person making this massive debt-free bet?
Well, when you start to look at the founders' background,
you realize this isn't a whim, not at all.
His entire career, it feels like it's been
a very deliberate training ground for this exact moment.
Let's just pause on this number for a second.
One, point eight, million dollars.
This is the founders' own personal money
that he put in before he ever wrote a single pitch-dack
or asked for one dollar from an investor.
Think about that.
He didn't just sell the dream.
He built the foundation of it himself first.
And this is exactly why.
This career path, it's not random at all.
He jumped into a massive software company
to see how billion-dollar tech scales.
He ran Main Street businesses
to really get the economics of a small town.
He even became a wilderness first responder,
so he could personally guide partners through the black hills.
Every single step was preparation for this.
So we have the place, we have the founder,
but what exactly has he built?
Well, it's not just one company.
It's a whole, self-sufficient ecosystem
of seven interconnected entities
all designed to fuel each other.
Now, this table might look a little complex at first,
but the idea behind it is actually pretty genius.
Each part fuels the others.
So for example, you see monumental highs.
That's a for-profit software company.
It pays rent to passcreek holdings,
which is the real estate company.
That rent money can then be used
to build more housing on campus.
All the while, the BHC Education Foundation
is providing free AI training to local kids,
creating a talent pipeline for all the tech companies.
It's this beautiful, closed loop
where success in one area automatically boosts all the others.
And this right here, this says it all.
The goal isn't to build some sterile corporate park
full of cubicles.
It's to build a movement.
The whole model is designed to create a culture
and a community that actively lifts up the entire region,
not just its own bottom line.
Okay, this all sounds amazing, right?
But you might be thinking, well, what stops
some big company from just swooping in and copying this?
And that brings us to the strategic mode,
the key advantages that are almost impossible
for anyone else to replicate.
I mean, just look at this comparison.
It's stunning.
A really successful local tech company,
PropertyMeld, needed eight years
and over $28 million to get to scale.
But by using AI, the grow founder built a framework
for seven different entities in just 60 days
with a tiny fraction of the capital.
This isn't just a little bit faster.
It completely changes the rules of the game
for starting a business.
And here's another huge advantage,
owning your own playground.
Think about conferences.
A typical company hosts a great summit,
but they're paying tens of thousands of dollars
just to rent a venue.
The grow campus, they're gonna host their own
even bigger summit.
But since they own the land, their venue cost is zero.
What was a massive expense for someone else
becomes pure revenue that gets pumped
right back into the ecosystem.
And just check out the sheer scale of the ambition here.
The benchmark organization on the left,
they do amazing work, but they're focused
on helping one city.
From day one, the Black Hills Consortium on the right
was designed to serve eight different towns
across two states.
It's thinking about regional transformation,
not just single city impact.
You know, you can copy a business plan,
but you can't copy culture.
Every little detail here is intentional.
The email sign-off stay warm.
That's a nod to South Dakota winners,
but it's really about community.
The podcast table literally has local cannabis
embedded right there in the epoxy.
Employees are actually paid to go explore local businesses.
You just can't manufacture that kind of connection
to a place.
So we've seen the place.
We've met the founder.
We've looked at the model.
And this, this is where the story pivots
from what's been built to what you can be a part of.
This isn't some closed-off project.
It's a wide open invitation.
And the invitation for serious partners,
it is unlike any pitch you have ever seen.
This is not a sterile border meeting
with a PowerPoint no way.
It's a three-day immersive experience
where you don't just hear the vision,
you actually participate in it.
You're on the podcast with local students
watching.
It's designed that way for a reason
to build a real relationship, not just close a transaction.
And this single quote, wow, it just captures the entire mindset.
It completely flips the investment script on its head.
Most founders, they go out begging for capital.
But here, because the foundation is already
built with his own money, the project itself is the prize.
He's asking partners to prove that they are the right fit
for his vision.
So ultimately, this entire virtual tour really just boils
down to one simple, powerful invitation.
You can read the articles, you can watch this,
but the only way to truly get the scale
and feel the culture of what's happening
is to close your laptop and just go see it for yourself.
So if anything you've seen today has sparked an idea,
here's how you take that next step.
The address is right there.
And for those who are seriously thinking
about getting involved, the founder
is personally offering a complimentary stay.
It's a bold vision, for sure.
But as we've seen, the foundation is absolutely real.
The only question left is, who's going to help build the rest?